Lee Anne just got back from a Rachel's Vinyard leadership conference and sent me this notice on supporting companies that support Rachel's Vinyard. If you are a coffee drinker, you may want to switch brands. (Maybe we can talk Lee Anne into writing up a report on the conference too!)

Dear Lee Anne,

Nice talking with you! As a follow-up to our discussion, your Esther’s Coffee coupon code is LAM2007, and the code for Rachel’s Vineyard is RACHEL.

Esther’s Coffee offers the first OVerus certified products. With a purchase you promote Christ in business, and cut funding to non-Christian efforts. History has shown that even the possibility of losing market share quickly causes brands to change their community involvement policies. Esther’s is also the first corporate sponsor of Rachel’s Vineyard, a post abortion healing ministry, and your purchase supports this cause. In addition, you receive fresh roasted coffee at a cheaper price
than Starbucks.

The OVerus emblem is designed to be used on products, and is a witness for Christ in business. Certification is Bible-based. The brand must obey Matthew 25, respect life, and honor Biblical marriage; furthermore, the product must be acceptable. It enables good Christian stewards to avoid “indirectly giving” to a non-Christian cause through a brand that they buy. It’s basically a kosher for Christians. The scope and impact of this issue are enormous; Planned Parenthood alone received over $300,000,000 in donations in 2005(1), 452 brands donated to “Alternative Lifestyles” in 2007(2), and this is just the tip of the iceberg. Much of this was profits made off unaware Christians who simply bought household-name brands.

My greatest need at this time is getting the word out; advertising and marketing. Unsurprisingly, the mainstream media is not giving me any breaks, so any help or referrals in this area are greatly appreciated. You may also apply for a coupon code and resell the coffee as a fund-raiser. Of course, if you need coffee, please choose Esther’s.

I can be reached at this email or the number below with any questions. Thank you for your support!

Sincerely,
Keith Miklas
Esther’s Coffee – certified OVerus
732-233-4559
http://www.esthers.us/
http://www.overus.org/

“Follow your dreams” –Karch Kiraly

REFERENCES: (see http://www.overus.org/
for more details)
1. American Life Legion
2. The Timothy Plan