Those values voters, and how to make sure they'll always vote Republican.
Comparing the so-called values voters with jihad-driven Muslim terrorists, an equation ventured by not a few post-election analysts, will do nicely, for starters. Loosely tossing around terms like fundamentalism and theocracy is similarly effective at anesthetizing the thought processes. Then there is the leap that fretting about moral values is merely a disguise for ignorance, irrationality and intolerance.
A condescending incredulity offers a slightly more sophisticated way to derail any inquiry into the moral values issues. Just treat one's own views as so established and self-evident that any questioning of them can only be a puzzling and pathological "backlash." Are there really still people out there opposed to abortion rights? How incomprehensible!